Rose Price + Team

ROSE PRICE + TEAM

Rose Price CFP®, AIF®<br/>Partner, Financial Advisor<br/>

Rose Price CFP®, AIF®
Partner, Financial Advisor

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"Women investors aren't some rare niche, they're the future of wealth"

Rose has been a trusted advisor at VLP Financial Advisors for over 20 years and is passionate about helping individuals and families gain clarity and confidence in their financial future. She enjoys helping clients navigate the complexities of executive compensation, stock options, and fringe benefits. With a deep understanding of the unique challenges high-level professionals face, she specializes in working with busy executives approaching retirement. Clients who are comfortable sharing their goals but need help managing the many moving parts of their financial lives turn to Rose.

In addition to her work with executives, she creates comprehensive financial plans and strategic investment strategies that allow her clients to focus on what matters most, such as traveling the world, spending time with loved ones, or simply enjoying life without financial stress.

Rose is a leader in the financial planning community as past president and longtime board member of the Financial Planning Association of the National Capital Area, a 2024 inductee into the Cetera Advisor Networks Hall of Fame, and a recipient of the Investment News 40 under 40 campaign as an emerging business leader. Her recognitions exemplify her skills and commitment to client satisfaction and relationship building. Rose is also a member of the Advisory Engagement Council at Cetera Financial Group, a council that provides feedback and advice to the Board and leadership of Cetera.

Rose is a graduate of Penn State University. She enjoys hiking, traveling, playing pickleball, golfing and cheering for the Pittsburgh Steelers and Penguins. She has three children, Kaela, Taylor, and James, and a German Shepherd named Mac.

Ask her how she lives greater, and she will tell you by staying active, traveling, and spending quality time with friends and family.

Certifications Held:

Certified Financial Planner (CFP®)
Accredited Investment Fiduciary (AIF®)

Advisory Relationship Minimum: $3 Million

(2024) Hall of Fame Cetera Wealth Services (f/k/a Cetera Advisor Networks). Cetera Advisor Networks Hall of Fame is to reward those long tenured high achievers. Individuals who Diamond qualifiers, but also good stewards of the profession. Good partners with the Cetera home office and have the tenure and track record to show for their efforts. This award is not a guarantee of future investment success. This recognition should not be construed as an endorsement of the financial professional by any client. No compensation was provided directly or indirectly by the recipient for participation or in connection with obtaining or using this award.

Investment News 40 Under 40 project aims to reveal the potential in the financial advice industry by finding often unrecognized young talent doing remarkable things. The winners were chosen from a pool of almost 1,000 nominees by a panel of reporters, editors and other representatives of Investment News, to make a list of 40 talented individuals. Nominations are accepted for professionals from all sides of the financial advisory industry, including registered investment advisers, registered representatives, financial planners, brokers, insurance agents, certified public accountants, bank trust officers, firm executives and those working for industry organizations. Investment News determines nominees' eligibility for the 40 Under 40 list based on the following criteria: accomplishment to date, contribution to the industry, leadership and promise. No fees are paid, participation is free. Listing in this publication is not a guarantee of future investment success. This recognition should not be construed as an endorsement of the advisor by any client. No compensation was provided directly or indirectly by the recipient for participation or in connection with obtaining or using the third-party rating or award.

Rose's Team

Melissa Chaniyara

Partner & Registered Representative

(703) 356-4360 x717 | mchaniyara@vlpfa.com

Melissa has been with VLP Financial Advisors since first joining the firm as an intern in 2006! Now she is partner and the in-house specialist on our portfolio management and enhanced reporting software, Tamarac. She takes a personal approach to working with clients to learn about them as people, to better understand their goals and concerns so we can help them plan for their financial futures.

Melissa supports our financial advisors by overseeing asset allocation for clients by monitoring portfolios, placing trades, and rebalancing accounts. She is also an integral part of VLP’s Investment Committee which meets quarterly to review our asset allocation, analyze our performance, and works to identify any changes that need to be made in holdings or target asset allocations. She has a Bachelor’s in Finance from George Mason University.

Mel and her husband, Carl, have two children – Carter and Charlie (Charlotte) -- and spend a lot of time chauffeuring them to and from soccer, basketball and swim. She lives greater by filling her weekends with home projects, spending time with her family and working to turn her “black thumb” green as she learns more about gardening.

Asset allocation is an investment strategy that will not guarantee a profit or protect you from loss.

Andria Pasquel

Client Service Manager

(703) 356-4360 x733 | apasquel@vlpfa.com

Andria’s focus is on providing excellent client service, new account openings, transaction requests, distributions, scheduling and any other client needs that arise. Her bubbly personality adds a warm and welcoming experience for our clients, as she’s always happy to greet clients both on the phone and in person.

Andria has over 10 years of client service experience, the most recent being six years in the financial sector as a Service Manager with Wells Fargo. In addition to handling day-to-day responsibilities of a branch, she also led a team of eight, ensuring they provided excellent client support. Andria is a graduate of Sweet Briar College, with a Bachelor’s in Mathematics.

Andria is a Northern Virginia native, currently residing in Leesburg. Living greater for her is spending time with friends and family and traveling as much as she can.

Group Investment Committee

In addition to your personal advisory team, VLP also has an internal team responsible for monitoring trends and guiding overall investment strategies. This group of experienced investment professionals meets quarterly—or more frequently, as markets dictate—to review asset performance, consider market conditions, and set forward-looking investment policy.

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