The Support Behind VLP Financial Advisors

VLP Financial Advisors is an Independent Advisory Firm, which means we have the autonomy to put you at the center of all investment strategies and business decisions. We are not held to a sales quota or tied to selling only proprietary products; we are able to recommend the financial solutions that best suit you.

We partner with organizations that provide a wide variety of resources so we can truly tailor your financial plan. Learn more about our Broker-Dealer and Custodian below. 

Cetera Advisor Networks: Our Broker-Dealer

VLP Financial Advisors is affiliated with Cetera Advisor Networks, one of the premier broker-dealers in the industry. They are responsible for executing trades on your behalf. Like all broker-dealers, they must undergo regular auditing, and are required to meet specific net capital requirements to ensure they can meet obligations to investors like you.

But their support for our relationship goes well beyond executing trades. Our affiliation means that we are not held to a sales quota or tied to selling only proprietary products. We have the independence to recommend the financial solutions that best suit your needs, ensuring your objectives are what drive all decisions, while their network of people and resources help us pursue your unique goals and vision for the future.

Their organization, Cetera Financial Group provides award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, and innovative technology to its family of broker-dealers nationwide.

Through those broker-dealers, Cetera Financial Group offers the stability of a large and well-capitalized broker-dealer and registered investment adviser, while serving independent and institutions-based financial professionals in a way that’s customized to their individual needs. Cetera Financial Group is committed to helping financial professionals grow their businesses and strengthen their client relationships. All of Cetera Financial Group’s broker-dealers are members of FINRA/SIPC.

Pershing LLC and Cetera Investment Services : Our Custodians

While a broker-dealer helps supervise and facilitate the trading that converts your money into invested assets, those assets are held by a custodian. Cetera Advisor Networks works with Pershing LLC to custody investor assets in brokerage accounts and advisory accounts. Pershing is a subsidiary of the Bank of New York Mellon Corporation, which is the nation’s oldest continuously operating bank and one of the world’s leading providers of securities services. BNY is the corporate brand of The Bank of New York Mellon Corporation and may be used to reference the corporation as a whole and/or its various subsidiaries generally.

Cetera Investment Services LLC serves as the IRA custodian on individual retirement accounts (IRAs), responsible for tax reporting and administering IRAs. Cetera Investment Services is an affiliate of Cetera Advisor Networks, providing brokerage and other services to its own clients in addition to providing IRA custodial services to Cetera Advisor Networks’ clients. Cetera Investment Services must meet certain net worth and other requirements to be approved as a custodian, and is subject to regular audits, both internally and by independent firms, to maintain the approval.